Industry Report

The makeup industry report analyzes the social media strategies, topics, and posts of the brands Pat McGrath Labs, Charlotte Tilbury Beauty, and Huda beauty. By providing an overall background report on each brand and focusing on quantitative data, the social media practices are inspected and compared based on topic, strategy, action, and emotion. The content and results are analyzed individually then placed together to decipher similarities and differences. After this discussion, recommendations are provided for each individual brand and future makeup brands that may come after.